HOW TO SUPPORT CANADIAN SMALL BUSINESS AS LARGER BUSINESS
12 Tips from a small 🇨🇦 business
1)Use your budget for promotional merchandise, gifts and employee incentives to shop from smaller brands. You can find these brands in directories, such as the WBE Canada diversity certification. Yes you can ask your distributor for these brands too, they usually have a list of choices ready.
2) Sponsor the diversity certification for small businesses. The initial fee, to prove that we are a diverse business can be a challenges. Help us out by sponsoring our costs for the year.
3) Host pop up days to support your employees to shop local during popular gifting seasons. Think mother's day, back to school and Christmas. Remember to write a blog about the event with backlinks.
4) Include a local small business spotlight in your weekly or monthly newsletters. Even internal newsletters!
5) Buy gift cards to small businesses and raffle them off.
6) Introduce small brands to the correct people in your team or network. Help them land a sale by directly introducing them to someone you know. This can also look like a Linkedin post.
7) Allocate a percentage of your spending to support smaller local brands. Your 20% could be their 80%.
8) Run ads on their behalf. Showcase your community support by getting their name out to the right buyers.
9) Host a round table discussion with your senior team to find out who people know in the community for referrals. Include the business owner at the table.
10) Challenge your senior team to only purchase from small local brands during a specific month or for a holiday. Host a lunch to share their experience.
11) Draw a list of names in your organization to test a local small business and have them all leave a review of their experiences.
12) Have your social media team shout out a small business every week.
These ideas are my own, based on what would help my small business. While I value the power of AI, I didn't need to use the tool for this post. I live it.
Please support my Canadian small business Pomp & Sass Turkish towels. You can shop online at pompandsass.ca or order wholesale gifts or promotional merchandise at hello@pompandsass.ca We will work with you or your prefers distributor. We are WBE certified and would benefit from sponsorship, grants, networking, sales events, backlinks and shout outs.
