Corporate promotional merchandise values Turkish towels by a Canadian brand

Why Marketers & Brand Managers are Turning to Sustainable Client Gifts

As private labels, corporations, hotels and spas become increasingly sophisticated in their selection of promotional client gifts, they are turning to eco-friendly alternatives that send a positive message about their support of sustainability initiatives. More and more, eco-friendly gifts are becoming the go-to option for the socially responsible business.

There are a number of reasons for this shift. For one, eco-friendly gifts are often seen as more unique than traditional options, which can make them more memorable to customers and clients. What's more, eco-friendly gifts often come with a built-in story that can help promote your company's brand. For example, a hotel might give guests custom, ethically made luxury turkish cotton towels, which tells a guest that the hotel is committed to sustainable practices.

Although eco-friendly gifts may have a higher cost compared to conventional alternatives, the added expense is often justified as it conveys a powerful statement about the company's dedication to sustainability.

Additionally, eco-friendly gifts are simply a smart business move. As more and more consumers become interested in sustainability, companies that can show they are doing their part to support eco-friendly initiatives are likely to win favor with these consumers.

While the reasons for choosing eco-friendly gifts are clear, it can be hard to know where to start when it comes to selecting the right product. Fortunately, there are a few key factors to keep in mind that can help make the process a bit easier:

  1. Consider the type of company you have. If you're in the hospitality industry, for example, you might want to focus on gifts that are related to travel. 
  2. Think about your company's brand and mission. What kind of message do you want to send with your gift? Choosing a gift that aligns with your company's values will help reinforce the message you're trying to communicate.
  3. Keep your audience in mind. What type of eco-friendly gift would they actually appreciate, use and reuse? A customer who is interested in sustainability might appreciate a gift made with ethically sourced materials, while someone who loves to travel might appreciate a gift that helps them reduce their carbon footprint while on the road.

By taking the time to consider all of these factors, you can be sure to select an eco-friendly gift that your clients will love and that sends the right message about your company.

So, if you're looking for a way to show your clients that you care about more than just their business, consider eco-friendly gifts. Not only will they be appreciated, but you'll be making a positive impact on the environment as well.


About Pomp & Sass

For businesses and marketing professionals that need unique, custom merchandise to offer their clients and guests, Pomp & Sass delivers spa-quality woven towels that are absorbent, fast to dry, lightweight, travel friendly and can be delivered branded! Learn more and book a complimentary consultation today.

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